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Next Steps for 100K

by Chad Ludeman on July 1, 2008 · 18 comments

in architecture,Design

The 100K team is starting to work on the next steps for what we are now calling a brand. Below is a sketch from one of our first meetings on the subject.
Use the comments below to add your thoughts as to what we might have (or should have) in the works next.

If you enjoyed reading this post I can promise you'll love our new writing over at Postgreen Homes. Yeah, we know that's the same thing your favorite band said and their new album is nowhere near as good as their early stuff, but seriously, we are actually still getting better.

There also isn't much conversation to be had here . . . at least not with us. So come on over to the Postgreen Homes Blog and tell us what you think of our new(ish) digs and crazy ideas. We will be sure to tell you what we think of your opinion.

{ 18 comments… read them below or add one }

1 lavardera July 1, 2008 at 4:50 pm

pleas splain?

2 lotoole3 July 1, 2008 at 4:54 pm

Modular pre-fab?

3 chad July 1, 2008 at 5:53 pm

Now that wouldn’t be any fun would it Greg? Besides, we are interested in the readers’ thoughts. Maybe someone will have a great idea that influences our next steps. Wouldn’t be the first time this has happened here…

4 mob July 1, 2008 at 6:26 pm

On first look I immediately thought of Resolution: 4 Architecture out of NY. The way they have modular prefab designs.

5 lavardera July 1, 2008 at 7:25 pm

Ahh, its a brand thing…goes like this then, starting from the left – here you have the PostGreen 100k house project represnted by this rectangle. Then, in the second picture, what you want to do is many more projects, sort of built on top of the experience of the 100k house. Then in the third, fourth, fifth, you are trying to decide, so you start over here, or maybe over dere, or mebbe both?

6 Jarsh July 1, 2008 at 7:28 pm

Design options including green roofs!

7 Nic Darling July 1, 2008 at 8:01 pm

Careful. Jarsh may be using insider information to cheat. He seems to be cautious about tipping his hand, but I wouldn’t trust him.

8 mob July 1, 2008 at 8:08 pm

Original Structure / Potential / Left View / Right View / Back or Front View

9 Michael July 1, 2008 at 8:30 pm

Brand or logo, or do you not make a distinction?

10 chad July 1, 2008 at 8:45 pm

Brand. The logo is part of the brand but I definitely make a big distinction between the two. I could write 20 posts on the subject but this is not the place…

11 lavardera July 1, 2008 at 10:53 pm

so I was being too conceptual about it then..hmm

12 Brian July 1, 2008 at 11:21 pm

As I see it, what you are saying is…

Joe has one bushel of apples and mary has three oranges, and you want to know at what point between the two cities their paths will cross and when?

13 chad July 2, 2008 at 1:08 am

I like your conceptual ideas Greg. I’m pretty amazed you came up with such an elaborate concept from such a simple sketch.

I realize that posting a sketch and almost nothing else could be irritating to some, but one of the ideas of the blog here is involving everyone from the very beginning of an idea or concept before we really know what it is. The feedback has proved invaluable so far.

We are working on taking he concepts and lessons learned from the 100K House to develop a brand and take the idea of green, modern and affordable to the next level. We are not 100% sure what that will be yet, so the sketch is simply a result of one of our first brainstorming sessions as a team.

BTW, the 100K House is the one on the far right Greg.

14 Brandon July 2, 2008 at 1:18 am

Lol @ Brian, that’s pretty much how I see it as well.

If you are expecting good solid ideas you have to give at least some information as to what your thinking. You can’t just show a sketch of a few boxes and say help me build my brand. No offense, it’s just really hard to brain storm when basically everything and anything is on the table.

However if you’re strictly hoping someone will guess what you already have planned and not too concerned with new ideas then this is great fun. I’m assuming since you noted you could write numerous posts on the subject of branding you’re just having some fun.

15 Brandon July 2, 2008 at 1:39 am

Looks like you were posting your more detailed thoughts while I was typing up my previous comments. Haha.

16 lavardera July 2, 2008 at 2:05 am

I didn’t think of it as a guessing game, but I did not think that it was design sketches of house configurations either.

Issues of branding are different for a designer than for a developer. He does not necessarily have the physical and visual themes to associate to a brand. You have to rely on the ideas and motivations you charge your designers with and finding a way to express them, and tie them together in to a brand is more complex. But I think anybody that has been following the blog, and seeing the things you’ve been occupied with and wrestling with would understand it.

Its like a pot of ideas, values actually. It needs a handle – something you can easily grasp that at once helps you understand it all.

17 George July 2, 2008 at 3:16 am

simplicity represented by the sketch on the left can be adapted to different complexities? with the single rectangular element you can form any sort of interpretation according to use or site. Going from left to right the core (rectangle..etc) still remains either physically or implied. hence the dotted edge.

18 Steve July 2, 2008 at 4:25 pm

Include a rural version.

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