Issues of branding are different for a designer than for a developer. He does not necessarily have the physical and visual themes to associate to a brand. You have to rely on the ideas and motivations you charge your designers with and finding a way to express them, and tie them together in to a brand is more complex. But I think anybody that has been following the blog, and seeing the things you’ve been occupied with and wrestling with would understand it.

Its like a pot of ideas, values actually. It needs a handle – something you can easily grasp that at once helps you understand it all.

If you are expecting good solid ideas you have to give at least some information as to what your thinking. You can’t just show a sketch of a few boxes and say help me build my brand. No offense, it’s just really hard to brain storm when basically everything and anything is on the table.

However if you’re strictly hoping someone will guess what you already have planned and not too concerned with new ideas then this is great fun. I’m assuming since you noted you could write numerous posts on the subject of branding you’re just having some fun.

I realize that posting a sketch and almost nothing else could be irritating to some, but one of the ideas of the blog here is involving everyone from the very beginning of an idea or concept before we really know what it is. The feedback has proved invaluable so far.

We are working on taking he concepts and lessons learned from the 100K House to develop a brand and take the idea of green, modern and affordable to the next level. We are not 100% sure what that will be yet, so the sketch is simply a result of one of our first brainstorming sessions as a team.

BTW, the 100K House is the one on the far right Greg.

Joe has one bushel of apples and mary has three oranges, and you want to know at what point between the two cities their paths will cross and when?