We have talked about simple, mileage-style window stickers for homes before, but for some reason all that talk never led to action. We never actually created one for our own homes. Well, it’s time that oversight was addressed.
I put together a draft version of a window sticker based loosely on the specs from the recent Skinny Project. This is intended to be displayed in the windows of our homes as they are being built. Hopefully, combined with some of our other marketing tools, these signs will help teach people about the most basic differences between our homes and the rest of the market.
The sticker is based largely on the HERS (Home Energy Rating System) Index which provides a means of comparing relative home performance and offers an estimation of energy bills. The numbers presented are obviously just rough estimates subject to the actual behavior of the occupants, but I think they could have value in a comparative environment. Since these numbers are based on a third party standard, they should provide a useful reference when looking at performance across a variety of different homes.
I tried to keep the sticker relatively simple and display the most useful information as prominently as possible. Energy bills get prime placement with the HERS scale coming in second. I also used a bit of space to provide key specs related to performance. The bottom leaves a room for a disclaimer and logos for LEED and Energy Star. The numbers and specs above are just for demonstration purposes, but we hope to give this sticker an actual first run in the upcoming Avant Garage project.
So, what do you think? Could a sticker like this provide a useful resource to potential home buyers? Am I missing any key information? Is the effectiveness of this sign limited by the fact that no other homes will be sporting it?
Let’s talk it over in the comments.