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From the category archives:


100k and 120k House for Sale

March 12, 2011

It’s a bittersweet time for the owners of the 100K House project homes. Both homes are being put back on the market for the first time since they were built as both families move on to the next phase in their journey through life. My wife, Courtney, and I are expecting our second child (Mr. [...]

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Postgreen Homes Home Performance Sticker

February 15, 2011

We have talked about simple, mileage-style window stickers for homes before, but for some reason all that talk never led to action. We never actually created one for our own homes. Well, it’s time that oversight was addressed. I put together a draft version of a window sticker based loosely on the specs from the [...]

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Avant Garage Video

January 19, 2011

We have been playing around with some new ways to post video to our MLS listings and thought you might like to see where it led. As most of you know, we are on the verge of building four homes in the Fishtown neighborhood of Philadelphia under the moniker Avant Garage. These homes, which will [...]

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Design – Build Cost – Energy Efficiency Infographic

January 12, 2011

I have a topic for discussion that has been brewing in my head for some time. It is illustrated below in an educatedguessographic about the New Construction Home Building in the US. Discuss. Hypothesis: If builders built homes in the “Market Gap” circle, they would sell them. If banks lended to builders that were catering [...]

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Marketing Without Shame

November 16, 2010

Every now and then I like to write a quick post about some of the ways in which we market our homes. I know this kind of article is not for everyone, but I hope at least a few of you like them. Those that don’t are free to sit this one out and wait [...]

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It’s Not Easy Being Small: Marketing Fewer Square Feet in the Land of More

October 22, 2010

We have talked before about the unreasonable growth in American home sizes even as the average household size continues to decrease. We have also spoken about the need to understand houses based on performance rather than square footage. Often these conversations turn toward educating potential home buyers. Ideas like understandable metrics and car-style performance labeling [...]

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Frequently Asked, Frequently Answered

February 17, 2010

This post is a little cry for help. No, not like the time I got caught pocketing Necco Wafers at the 7-Eleven. This is more of a straightforward cry for help. It is a request for the assistance from our ever insightful readers. Only this time, we are looking for questions instead of answers. We [...]

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Analog Marketing and Our New Business Card Design

February 3, 2010

I decided recently that I would write an occasional post about our marketing strategy. It seems to be something that a good number of people are interested in, and I find that writing about a topic helps clarify my thinking and create new ideas. If you aren’t into this departure from our normal programming, I [...]

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Postgreen Site Disaster Recovery

December 30, 2009

The day before yesterday we discovered that our company site,, had developed some serious health problems. Pages were displaying incorrectly, plugins were malfunctioning and the code looked like a cat had walked across the keyboard at the beginning of each file. Our immediate attempts to fix this issue by upgrading WordPress (our favorite web [...]

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I Imagine Buying Things: Cars vs Houses

December 16, 2009

I took a moment to imagine a strange scenario the other day. I sat back in a comfortable chair, stimulating beverage near at hand and tried to picture myself shopping for a new car. It was an exercise that taxed my imagination but also held an important lesson or two. When looking for a car [...]

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